Indiegogo
From CRO to CEO Through Exit
Outcome: Rebuilt a struggling sales function, earned the board's trust to step into the CEO seat, and led the company through a full M&A transaction from strategy through close and integration.
Founder and CEO Coach · Seed to Series C
Every CEO Deserves a Coach
Coaching and strategy support for Founders and CEOs
I was the CEO at Indiegogo leading our successful exit, the founder & CEO at ShopVenture, VP at WeWork, GM at OpenTable, and more. Through these roles, I've led M&A transactions, raised venture capital funding, built and reorganized teams and functions, owned revenue streams starting at $0, grew businesses $300M+, and experienced many more challenges that leaders face daily.
Now I coach founders and CEOs of Seed to Series C companies through the same moments I've lived through myself: the shift from doing everything yourself to actually leading a team, the pressure of a business in transition, the hard calls that come with scale or pivot. I've been in your seat, more than once, and I'm here to help you navigate.
20
Years of experience building and leading technology businesses
$30M→$100M
WeWork Partnerships, scaled in two years
$300M
P&L led as General Manager at OpenTable
3 M&A transactions
Buy and sell side transaction experience
Experience
20 years building and leading technology businesses
All the hats, CEO, CRO, founder, VP, GM. Decades of challenges faced and overcome.
WeWork
Partnerships & Revenue Leadership
Outcome: Built and scaled a business function from $30M to $100M in two years, tackling reorg and strategy during a period of company transition and transformation.
ShopVenture
Founder & CEO
Outcome: Built a company from the ground up, raised venture capital, and led it as founder and CEO, the same seat a lot of my clients are sitting in right now.
OpenTable
General Manager, US Major Markets
Outcome: Stepped in to support a $300M business with a 75-person team, coached the team through a reorg, and left them with clear recommendations for the road ahead given where the market was heading, in only 3 months.
The Work
What changes when we work together
You
- Make high-stakes calls, across every part of the business, without needing a committee to back you up
- Move from reactive, in-the-weeds decisions to leading with real intention
- Build the confidence to lead through both hypergrowth and hard resets
Your Team
- Communicate direction clearly to your team, your board, and your investors
- Stop being the bottleneck on decisions that should really belong to your team
- Hire, coach, and when needed, replace leaders across the business with confidence
Your Business
- Build the structure a marketplace or B2B2C business actually needs to scale, across sales, operations, and everything in between
- Design a go-to-market and operating model that works for two-sided or multi-stakeholder demand
- Navigate repositioning, restructuring, or M&A without losing momentum
Who I Serve
Founders and CEOs at a real inflection point
I partner with founders and CEOs of Seed through Series C companies. You'll usually have a team of 5+, a product in market, and some early revenue or traction.
Maybe you're moving from doing everything yourself to actually building out real leadership across the business. Maybe you're navigating a bigger transition, a market shift, a restructuring, an M&A process, that's asking you to lead in a way you haven't had to before. I've been there myself, and I'd like to help you through it.
Signs it's a fit
- You're still involved in every important decision and you know that can't be the plan forever
- You're about to make a big leadership hire, in sales, operations, or elsewhere, and you want to get it right
- Your business runs on two-sided or multi-stakeholder dynamics, and generic leadership advice never quite fits
- You're heading into or coming out of a disruption, restructuring, or M&A moment
- You want a coach who has actually sat in your seat, as a founder and as a CEO, not one coaching purely from a framework
How We'll Work Together
No generic playbook
Onboarding & Go-forward Strategy
I talk to the people who know your business best
I will spend time with you and 4-6 people closest to your business, co-founders, board members, key execs and team members, to understand your business, challenges, and opportunities. Paramount to this is where you feel you need support: are you stuck on the direction for a pivot, trying to maintain culture during hypergrowth, or navigating board dynamics or other external factors.
Outcomes will include
- Overview of company vision and growth goals
- Strategic objectives and priorities
- Cultural expectations and leadership norms
- CEO coaching priorities and goals
Weekly
60 minutes
From there, we meet weekly. I meet you in the moment that you're in, while always holding perspective for the larger, long-term goal.
Always on
Phone and text access
The CEO role is 24/7. 1am ideas, 6am fire-drills. Call and text when something is in your head.
Investment
$15,000
One-time
+
$5,000/ month
Ongoing
An initial fee of $15,000 for onboarding and strategic priorities document.
$5,000 flat monthly retainer. Includes weekly 1:1 sessions, phone and text access, and introductions within my network where relevant.
3 month minimum, automatic term renewal.
FAQ
Frequently asked questions
What stage founders do you coach?
Seed through Series C. You'll usually have a team of 5+, a product in market, and revenue or traction.
How much time does this take?
We meet weekly, 60 minutes. You'll also have me by phone or text between sessions for anything urgent.
What is your fee?
$15,000 for onboarding and strategy plan, flat $5,000 per month ongoing. 3 month minimum, automatic term renewal.
What's included?
- An onboarding phase where I talk to you and the people who know your business best. Deliverable includes a strategy alignment and goals document for go-forward success.
- Weekly 1:1 sessions, 60 minutes
- Phone and text access between sessions for anything urgent
- Introductions within my network where relevant
- Direct, operator-level input across whatever your business needs most, revenue, operations, leadership, or all three
How is this different from advising or a traditional executive coach?
An advisor brings strong, relevant frameworks and hands them to you. Sometimes that's exactly what you need. An executive coach helps you find your own answer, and asks the questions that get you there.
I work differently. We solve the challenge together, inside your actual business and the constraints you're actually under.
What kinds of challenges do you help with?
- Moving from doing everything yourself to building real leadership across the business
- Hiring, structuring, and leading key roles, especially in sales and revenue, but not only there
- Go-to-market and operating design for complex or dual-sided businesses
- Navigating market disruption, repositioning, or restructuring
- Board and investor dynamics as your business grows and changes
- M&A and exit process, from the CEO seat
Have you actually done this yourself?
Yes, more than once. I scaled WeWork's Partnerships business from $30M to $100M. I came in to fix the sales function at Indiegogo and left as CEO, having led the company through a full M&A exit. I co-founded ShopVenture, raised the capital myself, and led it as CEO. I stepped in as General Manager for OpenTable's US Major Markets business, a $300M business with a 75-person team. I've built and run businesses across three countries. I'm not coaching from a textbook, I'm coaching from having actually sat where you're sitting, in more than one kind of seat.
How do I know if this is a fit?
If you're a Seed to Series C founder or CEO who wants an external, objective partner who's actually been in your seat, I would love to chat.
Every CEO deserves a coach
We'll talk through your business, what you're navigating, and whether it's a fit.
Book a Call →